'vie folle' branding and packaging
ABOUT THIS PROJECT
For this project, I was tasked with producing a packaging mock-up for the scent 'Vie Folle' - A fragrance with a target audience who are young, creatively mobile with a strong sense of fearlessness.
I produced two concepts - a camouflage design and tiger concept whereby I utilised Adobe Illustrator to produce the patterns and labels and Adobe Dimension to create an advertisement style production. Firstly, I opted to create a camouflage inspired design as the connotations to the Army represented fearlessness, whilst the 3D-effect camouflage print also added an element of creativity. On the other hand, the interlocking tiger pattern also connotes fearlessness whilst offering an alternative brand image. Once I had created both patterns utilising the pen tool and pattern maker tools in Adobe Illustrator, I created two labels for the fragrance, which were then transposed onto a mock-up of the fragrance in Adobe Dimension. To complete the productions, I added a background image that was consistent with the theme of each concept alongside the name of the fragrance to produce advertisement-style productions.
FINAL DESIGNS
'vie folle' eau de toilette branding and packaging - camouflage concept
'vie folle' eau de toilette branding and packaging - tiger concept
