'vie folle' branding and packaging
'Vie Folle' Eau De Toilette branding and packaging project, including logo design, pattern and packaging creation encompassed in an advertisement production
ABOUT THIS PROJECT
For this project, I was tasked with producing a packaging mock-up for the scent 'Vie Folle' - A fragrance with a target audience who are young, creatively mobile with a strong sense of fearlessness.
I produced two concepts - a camouflage design and tiger concept whereby I utilised Adobe Illustrator to produce the patterns and labels and Adobe Dimension to create an advertisement style production. Firstly, I opted to create a camouflage inspired design as the connotations to the Army represented fearlessness, whilst the 3D-effect camouflage print also added an element of creativity. On the other hand, the interlocking tiger pattern also connotes fearlessness whilst offering an alternative brand image. Once I had created both patterns utilising the pen tool and pattern maker tools in Adobe Illustrator, I created two labels for the fragrance, which were then transposed onto a mock-up of the fragrance in Adobe Dimension. To complete the productions, I added a background image that was consistent with the theme of each concept alongside the name of the fragrance to produce advertisement-style productions.
'vie folle' eau de toilette branding and packaging - camouflage concept
'vie folle' eau de toilette branding and packaging - tiger concept
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