Nova Construction Products Limited are a roofing and cladding materials supplier located in the West Midlands.

 

Initially the company's brand image comprised of a space theme to align with the company name. However, the client felt as though they required a new brand image and company stationery that was minimalistic, professional yet still featured the company's house colour - purple. Hence this, I incorporated a portal frame into the logo to reflect the construction industry, which was further enhanced by the grid lines surrounding the company name. Moreover, the utilisation of sharp, straight lines throughout creates a professional, formal appearance which was further enhanced by the black, white and purple colour scheme.