Branding the company 'Bright Ideas Design' by producing a logo, business card, company stationery and website icons 

ABOUT THIS PROJECT

This project involved branding the graphic design company 'Bright Ideas Design', whose brand image is young and funky. Overall, a logo, business card and icon set were produced in Adobe InDesign. 

To achieve the desired brand image, I opted to create a neon, retro, eye-catching design with a hidden meaning. In terms of the logo, though simplistic, I created an outline of a neon pink square to resemble a box and overlaid the company name 'Bright Ideas' so that it extended outside of the box - to signify the idea of 'thinking outside of the box'. Additionally, to incorporate the idea of the company being "young and funky", I utilised retro style fonts and bold, neon pink and blue to create an eye-catching design. 

This logo was then added to the business card, to which I utilised storm clouds and lightning to represent the idea of the company creating a storm in the graphic design industry. Moreover, I added lightning vectors to depict the notion of it conducting electricity and lighting up the logo - which was fitting for the company name 'Bright Ideas Design', yet this was further enhanced by the bright neon pink and blue. For consistency, I utilised one of the fonts from the logo for the business's contact details and also utilised the neon colours also - again, to further emphasise the 'funky' brand image. 

 

Finally, I produced six icons to be used online. As with the other elements I produced, I ensured a consistent house style by utilising neon pink and blue for the main icons, then added a black background for increased contrast. I also placed each icon into a square, in order to be in-keeping with the square that is featured in the company logo. 

FINAL DESIGNS

'bright ideas design' business card

'bright ideas design' company stationery

'bright ideas design' icon design

'BRIGHT IDEAS DESIGN' BRANDING

© 2020 Becky Clee Design

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